{Originally published on Angie Muresan}

When older people get together there is something unflappable about them; you can see they’ve tasted all the heavy, bitter, spicy food of life, extracted it’s poisons, and will now spend 10 or 15 years in a state of perfect equilibrium and enviable morality. Irene Nemirovsky, Fire in the Blood

12th century church

I have a few friends who are well into their eighties; women who have lived their lives thoroughly and enjoyed the amassed daily moments to their fullest extent.  I love these women for what they are.  There is wisdom in their advice, a sense of humor in their actions.  They’ve come to terms with the destruction life has in store. Physical health and beauty deteriorating, husbands and friends lost to death or alzheimers, children and dear ones far away, their bodies betraying them daily.  But their kindness, their compassion, their love survived every treachery and evolved into a beauty transcending the physical.

I know they have fears.  Whenever I see them upset at their lack of control over their bodies, they fear for their dignity. For their self-respect and the respect, or lack of, others have for them. I like to remind them that their self-esteem need not suffer because their bodies fail. They are more than that. More than fragile bones and decrepit muscles. They are the light in the eyes, the smile on the lips, the love they exude.

{Originally Published on Learned on Women}

To feed both my quick hit Tweets (I’m @AndreaLearned) and longer blog posts, I survey the many marketing-related news stories on a daily basis. Today, I found plenty of food for thought. Two articles in the same MediaPost newsletter caught my eye: 1) a story of Swiffer doing promotions at the much-buzzed Blogher conference, and 2) the story of Target sponsoring “staycation” events. Those news bits brought to my mind the broad continuum of marketing to women (over which the pendulum regularly swings) - from pinky, pink-ness to transparency - all in one place. Fascinating!

The background on those two tales -

(Visibly pink pitch) P&G’s Swiffer appealed to the girly side of female bloggers by sponsoring a pre-event Blogher lounge, SocialLuxe, which was described this way in Karl Greenberg’s MediaPost article:

As part of the partnership, P&G and Swiffer will offer guests manicures, pedicures, something called “clean-tinis,” and the first-ever BlogLuxe Award presentation — awards given by bloggers to bloggers — to recognize outstanding efforts in the blogging community.

(Full-on transparent approach) According to MediaPost’s Sarah Mahoney, Target is leveraging awareness of the bad economy/staycation trend to appeal to women and families trying to have fun with less money this year by:

…sponsoring a long list of local art events, offering 2,200 free days at more than 100 museums, theaters and cultural institutions throughout the country.

One approach resonates with today’s culture and the other seems lost in never-never land. One is relevant to a lot more women for a longer period of time and one is fun for a small amount of women who may well not remember it a few days later. One encourages/embraces a larger trend toward experiencing the wonders of your own “backyard,” and the other is counter to the more sustainable sensibilities that a lot of the members of its target market exhibit in their real and daily lives.

{Originally published on theRunaMuck.)

I seriously feel like I just had my lights knocked out, and I’ve woken seeing red and dusting off my rear end.

It’s sangria time, people. Are you raising your cups?

My husband and I can’t stop saying: we only have this one life.

I’ll say it again - we only have this ONE and it’s riding like a breath on the wind, already in disintegration. So what are we doing here?

If God doesn’t shine through this spot of air He’s given me, may my computer fly to the moon, let the world wide web scramble to a fuzz, and may we meet outside weeping at each other’s necks for what we’ve been missing.

Luke 12:48 (The Message)

47-48“The servant who knows what his master wants and ignores it, or insolently does whatever he pleases, will be thoroughly thrashed. But if he does a poor job through ignorance, he’ll get off with a slap on the hand. Great gifts mean great responsibilities; greater gifts, greater responsibilities!

I have been given much. That is my confession today.