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Posts Tagged ‘ marketing ’

Recession-Busting B2B MarCom Tip #4: Re-Energize Your E-Newsletter

Business Blog Nosh Magazine{Originally published on Dianna Huff’s B2B MarCom Writers Blog}

According to an October 2008 survey of 189 marketing professionals by Forrester Research (Making Social Media Work in B2B Marketing), B2B marketers continue to rely on traditional digital marketing methods to drive leads — including e-mail newsletters.

Yet, given the rise of blogs and other social media tactics — and overflowing e-mail inboxes — you might wonder if something as lowly as the e-newsletter is still a viable tactic.

The answer is: most definitely. Think about it. Despite the buzz about social media, email remains the #1 activity on the Internet. This means that all of us check email, read email, and respond to email constantly.

Plus, not everyone reads blogs or has a LinkedIn/Facebook account. I’ve had PR and marketing professionals tell me they never read blogs but they continue to read newsletters, something I realized based on my own experience.

Although I have this blog and Twitter, LinkedIn, and Facebook accounts, I still have people subscribing to my e-newsletter every single day.

(But, just because people still subscribe to e-newsletters doesn’t mean they’re reading them. If I get tired of a company’s e-newsletter, for example, I don’t unsubscribe, I simply delete it without reading it.)

If you’re a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:



Heading For The Altar

Blog Nosh Magazine Art and Design

Originally published on Kellan Studios.

We booked Kristen’s wedding last fall, for the upcoming fall. Not
only is she incredibly funny, but she gets the award for most patient
“bride to be”. I say that because during our consultation she got a
phone call from her fiance. Not unusual, except that he was calling
from Djibouti, Africa. Charles was finishing out his last few months
with the military over in Africa. I am constantly amazed at technology
that she was chatting away with him in our living room and he is almost
1/2 way around the world!

We were so excited that they wanted to book an engagement session so
we could meet the illusive Charles. He was just how we expected him to
be, incredibly witty! We had soooo much fun with this couple shooting
around downtown and Old City Cemetery. We did not have to try hard to
get them to laugh. In fact, it was just the opposite, trying to get
them to be serious!

Can I make a personal note? This couple is TALLLLLLL! Charles is
6’4” and Kristen is 6’0…but had four inch heels on and Ryan is 6’6”. My
vertical is 5’2”. I felt like the little sister that was tagging along
16 inches below! Luckily, they let me play too.

Here are some of my favorites from our blisteringly hot session.

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Blog Nosh Magazine Opens to Private Advertising and Evolves into Print

Less than two months in and Blog Nosh Magazine is growing by leaps and bounds, all thanks to you! In the pipeline, we have a very exciting site redesign with ease-of-navigation in mind, new channels (including Race & Ethnicity, Travel & Expats, and Personal Finance), dynamic new editors with even more diverse perspectives, and much more.

Today may be one of the biggest turning points for us, though, as we proudly announce that we are opening to private advertising! And for a very good reason:

Blog Nosh Magazine will soon introduce a quarterly print publication to complement our daily online magazine!

What serious blogger doesn’t dream of seeing their name in hard copy? Now is your chance.

Grab your piece of the pie! Cherrypie

One of the key elements of Blog Nosh Magazine is timeless content. As such, we plan to offer a quarterly literary magazine perfect for casual browsing-over-coffee-n-scones or in-depth reading during your daily (ahem) personal time. The ideal coffee table magazine that you can keep for years, so to speak.

Blog Nosh Magazine begs to have crumbs scattered across its pages, don’t you think? We do and we welcome you to be part of making this happen as an advertiser on www.blognosh.com!

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No one likes an empty plate… Submit Your Posts for Publication Now!

Noshnotes
Hey, why no new posts today?

Because you didn’t send us any!

Okay, not really. This was an oversight on my part caused by distraction due to some major changes we are working on for Blog Nosh Magazine. Sorry about that. I really need some help…

Hey, you! Help me out! Blog Nosh Magazine thrives by your submissions so take a look at your archives and send us your best posts! We receive dozens of submissions a month, but it takes dozens of dozens of submissions to keep our pantry fully stocked.

Choose a couple of your best blog posts, browse through our editors for one to submit your work to in the appropriate channel, follow the instructions on our Publication Guidelines page, and SUBMIT! If you have trouble choosing an editor, you can send your posts directly to me, but be sure to include all of the requested information, particularly which channel for which it is intended.

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Mamapreneurs, you ARE your brand.

Business

Originally published on Mamapreneurs, Inc.

-I have insomnia and I’m tired.


-I work 7 days a week but Mondays and Fridays are my FT kid days during the summer.


-E-mail is the best way to communicate for me; if you leave me a voice
mail, you honestly might not get a call back. If you leave me an
e-mail, you will definitely get a response.

I tell you all this not because you are my friends, my family, my
colleagues or my clients (although you may be one or all of these
things): I tell you this because being transparent about who I am as
the owner of three companies and as mama to two kids is essential to
the success of my businesses and peace in my personal life.

Being a
mamapreneur means that my businesses don’t just rely on the products or
the services, they rely on the entire brand package—and that includes me as the owner. As mamapreneurs, like it or not, we ARE the brand.

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MOO Discounts to Tide You Over