{Originally Published on Learned on Women}

To feed both my quick hit Tweets (I’m @AndreaLearned) and longer blog posts, I survey the many marketing-related news stories on a daily basis. Today, I found plenty of food for thought. Two articles in the same MediaPost newsletter caught my eye: 1) a story of Swiffer doing promotions at the much-buzzed Blogher conference, and 2) the story of Target sponsoring “staycation” events. Those news bits brought to my mind the broad continuum of marketing to women (over which the pendulum regularly swings) - from pinky, pink-ness to transparency - all in one place. Fascinating!

The background on those two tales -

(Visibly pink pitch) P&G’s Swiffer appealed to the girly side of female bloggers by sponsoring a pre-event Blogher lounge, SocialLuxe, which was described this way in Karl Greenberg’s MediaPost article:

As part of the partnership, P&G and Swiffer will offer guests manicures, pedicures, something called “clean-tinis,” and the first-ever BlogLuxe Award presentation — awards given by bloggers to bloggers — to recognize outstanding efforts in the blogging community.

(Full-on transparent approach) According to MediaPost’s Sarah Mahoney, Target is leveraging awareness of the bad economy/staycation trend to appeal to women and families trying to have fun with less money this year by:

…sponsoring a long list of local art events, offering 2,200 free days at more than 100 museums, theaters and cultural institutions throughout the country.

One approach resonates with today’s culture and the other seems lost in never-never land. One is relevant to a lot more women for a longer period of time and one is fun for a small amount of women who may well not remember it a few days later. One encourages/embraces a larger trend toward experiencing the wonders of your own “backyard,” and the other is counter to the more sustainable sensibilities that a lot of the members of its target market exhibit in their real and daily lives.

{Originally published on Chris Brogan}

Marketing a product is hard. Think about it. If you’re the chief storyteller of Skype right now, what are you going to say about the product that will encourage more usage, more uptake, more awareness? The product is fairly solid, has a known set of features, and is one of a few “name brand” products in the Voice over IP space. So what can you say about it?

Companies face this trouble all the time. What will you say about Pepsi? How will you talk about the Ford Flex tomorrow? What should Titleist tell you about their Pro V1 balls?

The Stories You Can Tell

• Talk about the people. Who drives a Flex?
• Talk about success. Who used Pro V1 balls to change their game?
• Talk about change. Did Pepsi help a community with an important project?

One often-used point of view for storytelling is of the newcomer. For instance, in the upcoming movie Coraline, the story features a young girl who discovers a mirror world where things are much darker and more strange. We see this world as she discovers it, from over her shoulder, so that we’re both discovering it, Coraline and you, at the same time.

Companies are looking at Blogger Relations programs like this. Find storytellers who can explore something and discover it with you over her shoulder. It’s a way to shut out the omniscient voice of marketing from above and to introduce the perspective of someone from the outside looking in.

If you’re Skype, maybe the story becomes how a small village in a corner of Romania learns how Skype connects them to the rest of the world. The story becomes about the people who bring the service to the village, and how things change with it in place. No part of the story talks about emoticons, video in mood, or any other features. It talks about humans and how they experience the product.

Tell Small Stories Well - Idea Handles

When I discover new things, I share what I learn. You probably do, too. When we learn new things, one way we retain them is by teaching others as soon as we have opportunity to do so. Can you tell small stories that come complete with “idea handles?”

{Originally published on Dianna Huff’s B2B MarCom Writers Blog}

According to an October 2008 survey of 189 marketing professionals by Forrester Research (Making Social Media Work in B2B Marketing), B2B marketers continue to rely on traditional digital marketing methods to drive leads — including e-mail newsletters.

Yet, given the rise of blogs and other social media tactics — and overflowing e-mail inboxes — you might wonder if something as lowly as the e-newsletter is still a viable tactic.

The answer is: most definitely. Think about it. Despite the buzz about social media, email remains the #1 activity on the Internet. This means that all of us check email, read email, and respond to email constantly.

Plus, not everyone reads blogs or has a LinkedIn/Facebook account. I’ve had PR and marketing professionals tell me they never read blogs but they continue to read newsletters, something I realized based on my own experience.

Although I have this blog and Twitter, LinkedIn, and Facebook accounts, I still have people subscribing to my e-newsletter every single day.

(But, just because people still subscribe to e-newsletters doesn’t mean they’re reading them. If I get tired of a company’s e-newsletter, for example, I don’t unsubscribe, I simply delete it without reading it.)

If you’re a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:

Sometimes I am simply madly in love with this magazine. Blog Nosh Magazine has changed the way I read blogs, as I now approach the internet as one massive This American Life story. On my better days, I so fancy myself as Ira Glass. (tongue firmly planted in cheek, thank you.) So many different perspectives, so much to find, opening my eyes to stories I may never have heard before if it were not for blogs. If it were not for your willingness to open your lives to us.

Our goal for Blog Nosh Magazine is to deliver as many diverse perspectives as possible, across numerous topics and genres, many of which you may never have been exposed to in your daily reading, let alone daily real life. This is made possibly by the work of our Channel Editors, of which we have close to 40. But even with a team that size, it is still not enough.

We need more. We need more eyes. More minds. More guts. More hearts.

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Less than two months in and Blog Nosh Magazine is growing by leaps and bounds, all thanks to you! In the pipeline, we have a very exciting site redesign with ease-of-navigation in mind, new channels (including Race & Ethnicity, Travel & Expats, and Personal Finance), dynamic new editors with even more diverse perspectives, and much more.

Today may be one of the biggest turning points for us, though, as we proudly announce that we are opening to private advertising! And for a very good reason:

Blog Nosh Magazine will soon introduce a quarterly print publication to complement our daily online magazine!

What serious blogger doesn’t dream of seeing their name in hard copy? Now is your chance.

Grab your piece of the pie!

One of the key elements of Blog Nosh Magazine is timeless content. As such, we plan to offer a quarterly literary magazine perfect for casual browsing-over-coffee-n-scones or in-depth reading during your daily (ahem) personal time. The ideal coffee table magazine that you can keep for years, so to speak.

Blog Nosh Magazine begs to have crumbs scattered across its pages, don’t you think? We do and we welcome you to be part of making this happen as an advertiser on www.blognosh.com!

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Originally published at Blogging Basics 101

Wouldn’t it be nice if we could post
our little hearts out, sit back, and watch the dollars roll in? The
truth is that there are very few people getting wealthy from blogging.
If you’re doing it solely for the bucks, you’re probably going to be
disappointed.

There are, however, a few ways to generate a bit of bloggy income.

The most obvious way to earn income is by having ads in your
sidebar, or elsewhere on your page. You can try selling these
yourself–a lot of work, but it works for some people. Many bloggers
have had success using an ad service that sells the ads for you, giving
you a percentage of the income. (They give you the code to insert on
your blog, and your ads will appear in that spot. Any ad service worth
its salt will offer you pleny of editorial freedom to block certain
types of ads from your blog.)

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Blog Nosh Magazine has been live for exactly one month today. One month! Look at all that we’ve accomplished in one month. All the blogs we’ve introduced to new readers, all the new genres we’ve explored. It has been a spectacularly satisfying launch and I have no one to thank but you.

Thank you to our readers.
Thank you to our bloggers.
Thank you to our editors.

The way Blog Nosh Magazine works is that our channel editors scour the blogs in their genre and choose the most moving or entertaining or enlightening posts in the archives of those blogs. The hardest part is learning to click beyond the front page of a blog. That is, perhaps, the hardest part of reading blogs for all of us. Taking the great leap into the archives.

Then again, as a blogger, one of the hardest things is to convince our readers that we are more than our front page. That perhaps those posts we wrote in the first week of our blog’s existence are just as valuable as the posts we write today. More interestingly, perhaps those old posts are also the most true. You never know.

We change as writers with every post we publish. It is, at the very least, interesting to shed light on our archives from time to time. Whether we do it through the “favorite posts” sections of our sidebars, the self-backlinks within the context of our posts, or by allowing publications such as Blog Nosh Magazine to focus the spotlight for you.

Thank you to the 44 bloggers that have allowed us to shine the spotlight on their work in this, our first month of Blog Nosh Magazine.

Although we only published her yesterday, allow me to share with you the story behind the process of spotlighting just one of those 44 bloggers…

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Originally published at The Social Path

Yes, I
know. We’re all tired of lists. But studies have shown that they’re
still the most effective way to list things, and I can’t argue with
science.

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Originally published on emilie inc. photography.

I could hardly sleep last night because I was so excited for today! I
popped out of bed early for one final cleaning of the studio and a few
last minute additions to the walls before the art walk.
At 10a, the balloons and signs went up outside my door, and I started
distributing stickers on each visitor’s map- those who received a
sticker from each studio was entered to win a raffle.

I would
say, in the 6 hour span of the walk, I easily had 100 visitors. I was
very humbled by the kind people, many of whom gasped when they rounded
the corner at the top of the stairs and peeked in the studio (a few
asked if they could move in!). Everyone offered their congratulations
and “welcome to the neighborhood,” as well as tips for great brunch
spots and neighborhood organizations to join. Mothers with
not-yet-engaged daughters tucked my business cards into their purses
with a wink. People marveled at the artwork, the beautiful light in the
space, and the yummy cupcakes (yes, the mini version of my birthday
party treats- I’m hooked!). It was a long day, but boy, what a great
way to introduce emilie inc. to the East End and kick off the official
wedding season.

Once the tour wrapped up, J and I headed to
dinner at Flatbread with the emilie inc. associates and their families.
What a treat to spend an evening with Geneve, Steve & Sage, and
Wyndee, Pete, Olivia & Chloe. Really looking forward to working
with you!

Here are a few pictures of today’s set-up with the
studio’s finished look! Some of you may recognize photos of yourself on
my walls!

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Originally published on Mamapreneurs, Inc.

-I have insomnia and I’m tired.


-I work 7 days a week but Mondays and Fridays are my FT kid days during the summer.


-E-mail is the best way to communicate for me; if you leave me a voice
mail, you honestly might not get a call back. If you leave me an
e-mail, you will definitely get a response.

I tell you all this not because you are my friends, my family, my
colleagues or my clients (although you may be one or all of these
things): I tell you this because being transparent about who I am as
the owner of three companies and as mama to two kids is essential to
the success of my businesses and peace in my personal life.

Being a
mamapreneur means that my businesses don’t just rely on the products or
the services, they rely on the entire brand package—and that includes me as the owner. As mamapreneurs, like it or not, we ARE the brand.

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